Enterprise CRM
Achieve a complete customer view that is consistent across the enterprise with Microsoft Dynamics CRM
Microsoft Dynamics CRM gives enterprise organizations a 360-degree view of their customers across marketing, sales, and customer service.
Built on a highly flexible platform, Microsoft Dynamics CRM is designed to adapt to your business and scale right along with your growth. Set up for streamlined installation and simplified administration, Microsoft Dynamics CRM targets rapid return on investment (ROI) and offers an attractive total cost of ownership (TCO).
Give users a 360-degree view of customers
Turn disparate data into actionable information by making it available to the people who need it most, such as your employees or your sales and supply chain partners. Consolidate data stored throughout the enterprise, whether in line-of-business systems, custom applications, or on users’ desktops, and empower everyday customer relationship management (CRM) users with easy reporting and actionable analytics.
- Wizard-based reporting tools put timely business insight in the hands of users without the assistance of IT.
- Combine predictive analytics with business automation so people have actionable intelligence with a 360-degree view of the customer.
- Minimize costs by taking advantage of powerful business intelligence technologies included in standard Microsoft products, such as Microsoft SQL Server and Microsoft Excel.
Achieve high user acceptance and productivity
Give users access to role-based information and customer management capabilities in the familiar applications that they use every day.
- Achieve high user adoption through integration with familiar Microsoft Office applications.
- Improve user productivity by consolidating customer information into a single location with easy-to-use reporting, visualization, and customer management capabilities.
- Reduce training costs and enable users to get started right away by providing CRM functionality integrated with Microsoft Office productivity tools they already use.
- Enable users to work anywhere with support for mobile users and offline access to CRM functionality.
Enable application flexibility
Adapt to changing markets with a CRM solution designed to grow and change with your business.
- Keep pace with changing business needs through the use of visual tools that allow business analysts to create and change entities, forms, workflows, reports, and visualizations Leverage native service-oriented architecture (SOA) and standard Web services for efficient customisation and integration efforts through standard .NET development tools
- Use Microsoft Dynamics CRM as a platform for managing relationships and processes that reach beyond the traditional boundaries and goals of CRM.
Accelerate project delivery and ROI
Microsoft Dynamics CRM is set up to deliver quick wins for business, IT, and finance with rapid return on investment and a low total cost of ownership. Streamlined installation and simplified administration features help you get up and running rapidly.
- Maximize your investment in Microsoft products and technologies. Thanks to close integration with other Microsoft software and services, Microsoft Dynamics CRM leverages the investments of time and money your organization has already made in Microsoft tools.
- Interoperate seamlessly with other applications through the native services-oriented architecture (SOA) and standards-based Web services.
- Choose the deployment options that work for your business. On-demand, on-premise, and self-hosted implementations are all delivered on a common architecture and data model.
Provide availability, performance, scalability
Scale efficiently to the needs of the largest global deployments with a CRM solution that is designed for performance and availability.
- Optimise performance with standard Microsoft technologies that tap into the resource of established skills and techniques, including Microsoft Internet Information Services, Microsoft SQL Server database software, and Microsoft Exchange Server.
- Meet bandwidth requirements with flexible configuration options for delivering responsive performance over the local area network (LAN) or wide area network (WAN).
- Scale up and out with load balancing, Web farm clustering, exchange clustering, and SQL Server mirroring to flexibly meet the needs of enterprise deployments.
- Deploy for scalability with on-demand, on-premise, and mixed implementation options all based on the same data model and service grid architecture.

