Microsoft CRM wins #1 Ranking!
October 30, 2008 by JFerguson · Leave a Comment
Recently, Forrester announced the results of its rankings for its CRM Sales and Customer Service Wave reports.
Forrester ranked Microsoft Dynamics CRM as the #1 solution in the Direct Sales Management category, beating out Salesforce.com, Oracle Siebel, SAP CRM, and all others in SFA.
Also, Dynamics CRM was ranked as #1 in the “Record Customer-Centric” category over Salesforce, Oracle, and SAP. This category focuses on complex B2B relationships where customer service is driven from within the CRM solution.
To quote:
Microsoft Dynamics CRM. Over the past five years, Microsoft has established itself as a major CRM player thanks to deep capital investment, a formidable strategy, and strong branding. The product is strong in SFA, internationalisations, and usability.Arguably its greatest strength is its native Microsoft Office user experience. The solution is set up to look, feel, and function like Outlook. Sales analysis tools, opportunity management, and setup and configuration capabilities are the application’s key SFA strengths. The product also is available in multiple deployment options and is attractively priced below many of the alternative products in the market. The solution is built on the Microsoft .NET framework and integrates seamlessly with other Microsoft productivity tools, like Office, Outlook, and SharePoint.
Read More: Forrester Wave: Q4 2008 (250)
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