The Top 5 Tips for CRM Strategy

November 6, 2008 by JFerguson 

An excellent article on techtarget.com around CRM Strategy:

 

Researchers such as Gartner Group and Meta Group have chronicled failure rates of 55-70% for CRM implementations in general, and point to a lack of clear strategy as a key contributor to this dismal industry track record. So, it would seem only rational to turn to these same industry watchers for their answers to the obvious questions that arise out of this: which CRM strategies work, and why?

Click here to read the article in full.

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Filed under: Microsoft CRM, Tips + Tricks
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